Intel "Imaginarium"

Client: Intel

Role

Concept development, creative direction, interface design and production, physical design and fabrication, installation and support

The Challenge

This transparent touch-screen interface in the round provided the centerpiece for Intel Corporation's booths at CES, CeBIT and Oracle OpenWorld. Users revealed the myriad advantages of the Core i7, Centrino 2 and Atom processors by exploring 3-d digital environments in real time. The display employed nearly a million polygons of x-ray shaded geometry at a time, complemented by planes and spheres of lifestyle photography, and delivered it all at an astonishing rate of 400 - 900 frames per second.

Key Collaborators

Intel Corporation Marketing, The Elements Group, Video Applications, Island Creative Management