Intel "Infoscape"

Client: Intel

Role

Concept development, creative direction, interface and interactivity design and production, technical design and production, show staging

Overview

In developing this interactive feature for CES, Foghorn was presented with two challenges: create a stunning example of how information might be accessed in the future, and make everything in the demo run on a single, stock Intel Core i7 machine. The resulting InfoScape installation stunned audiences with its interactive 3-d interface, real-time access to 18 data feeds (from Google News to Flickr to Twitter), and remarkable 120 frames per second / 1920 x 1920 image. NBC News proclaimed it "The coolest thing at CES", DVICE headlined "Intel InfoScape Flaunts Jaw-Dropping Graphics" and CNN said "Intel's InfoScape allows you to interact with real-time data in a radical new way". With hundreds of Google and YouTube postings, the Intel InfoScape became a viral, global sensation.

Key Collaborators

Intel Corporation Marketing, The Elements Group, Video Applications, U-Touch, The Taylor Group, 2LK